The last one for today, but definitely not least. This is a custom billboard for McDonalds in Chicago. The billboard is functioning as a sundial, it’s not only telling you what time it is, but also which snack you should eat at McDonalds at this specific time. The concept obviously doesn’t work when it’s cloudy.
McDonald's: Sundial billboard23
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Credits(add credits)
- Agency: Leo Burnett, Chicago
- Country: USA
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