ZDF: I hate interruptions10

To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The

This creative advertising campaign made for BBC makes great use of media placement. The message “See both sides of the story” is place on corner billboards, showing a different tale on the same situation.