Update: Jupiler has now 3 kinds of beers: One for the pussies (Jupiler Blue: 3.3%), one for the boys (Jupiler Original: 5.2%) and one for the men (Jupiler Tauro: 8.3%), like us..
The last beers’ launching campaign is made by Famous, a Belgian agency. The outdoor advertisement shows the campaign’s symbolic bull, releasing smoke from his nostrils. It attracted the attention of many viewers taking pictures and forwarding them to friends. The launch was a huge success.
After the jump check out their TV commercial.