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Inspired by its logo, Jupiler has sculpted a gigantic bull out of 2 tons of shiny red steel

Men will do anything for a beer. That’s what Jupiler, a Belgian beer brand shows in their new commercial where men are chasing down a truck to steel all the beers that are being transported..

Update: Jupiler has now 3 kinds of beers: One for the pussies (Jupiler Blue: 3.3%), one for the boys (Jupiler Original: 5.2%) and one for the men (Jupiler Tauro: 8.3%), like us.. The last beers’ launching campaign is made by Famous, a Belgian agency