McDonald’s Germany continues to win awards for this outdoor bus stop advertisement, “Freshness Box Salad”. A billboard was transformed into a fresh salad and condensation leaving the unmistakable logo of McDonald’s behind.

This ambient ad was placed at Wiener Platz, a place known for its food markets, in Haidhausen, a district of Munich. The outdoor ad won a Silver Outdoor Lion at Cannes International Advertising Festival in June 2008, and a Gold award at the Montreux International Advertising and Media Festival in April 2009