I came across this great ad made for McDonald’s by BBD. A clever idea to show that McDonald’s is open all night in that area. At first I thought it was from Eastern Europe country but the text is actually written in a way that if you see the reflection that it reads “Open All Night”.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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