Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.
Watch the making of video after the break.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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