Archive

What if 'Johnnie' represented a drunk driver, and 'Walker' a pedestrian

These MINI Traffic Lights, are a set of creative rolling digital billboard installations in Vienna, Austria. Scrolling billboards were placed at highly frequented locations in Vienna, perfectly synchronized with the traffic lights right next to them. Ever

Where does MINI gets these light cars from? They surprised once more by putting a car on top of a billboard, instead of on it. "Outside the Box"

For the launch of the new MINI hatch car with five doors the Munich-based agency future:headz was commissioned to concept and realize a guerrilla marketing campaign.

MINI and Brazilian radio station Ibero 90.9 teamed up to make the very first, 100% effective, "don't text and drive campaign". During a radio show they transmitted a high frequency signal which blocks cellphone signals. So everybody who was listening to t

Ever wondered what Bolt would look like when he was a kid? Cool print campaign for the Mini Cooper S.

When was the last time a poster made your breakfast or dinner, cleaned or filled up your car or made you more popular with your partner? MINI UK through Iris, London mixed interactive posters with experiential to create a week of real time salutes to MINI

As part of Mini’s “Not Normals” campaign and Mini’s undisputed go-kart handling, Mini Canada took directly to the streets and created the Mini Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asym

Cool stunt by Mini Mexico. A lot of accidents are caused when women are doing their makeup in the car. Mini Mexico wanted to make these women aware that a lack of concentration can be deadly. They placed airbags in toilets where women often do their makeu