As part of Mini’s “Not Normals” campaign and Mini’s undisputed go-kart handling, Mini Canada took directly to the streets and created the Mini Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three Mini Cooper S models were completely retrofitted to create a Mini Roller Coaster.
MINI: Roller Coaster15
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Details
- Date: 26 August 2013
- Industry: Automotive
- Media type: Outdoor, TV Commercial
Credits(add credits)
- Agency: Anomaly, Toronto
- Country: Canada
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