Despite the video's insistence that the mind-boggling demonstrations "are completely real," the hoverboard does appear to be a fake. But that doesn't stop Tony Hawk, Moby, Terrell Owens, Agnes Bruckner and other celebs to promote this HUVr.

The question is: What real thing is this fake thing intended to promote? The HUVr website lists a "destination time" of December 2014, so it could be a movie or videogame release.