Cool stunt performed in a German theater. They turned down the airconditioning and put blankets on people seats. When the movie was about to start, some homeless people told that 8° degrees is still pretty ok to sleep. On the blankets there were QR-codes that people could scan to donate some money to keep the homeless people warm.
FiftyFifty: Frozen Cinema37
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Details
- Date: 7 March 2013
- Industry: Non-profit
- Media type: Cinema
Credits(add credits)
- Agency: Havas Worldwide, Germany
- Country: Germany
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