30 years after rising to fame with Knight Rider and Baywatch, the BBC decided to make a series on David Hasselhoff: “Hoff the Record”. The sitcom follows The Hoff as he moves to the UK to get his career back on track and make sense of his increasingly sur

The organ donation waiting list is way too long. The organ donor list is too short. Every year people die because they cannot find an organ donor in time. Reborn to be Alive aims to engage Belgians to register themselves as organ donors and by doing so, p

Re-born to be alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is t

One donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Football and beer, it’s a combination to bring people together. Carlsberg took this insight one step further: in these times of football fever, people were invited to play Border Football.

Make an ad so dumb, people will actually want to look at the bottom to see who the heck paid for this shit.

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of gen

When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some mor