Cool campaign from Mini in cooperation with SPCA (Society for the Prevention of Cruelty to Animals), New Zealand. Every year, the SPCA need to find homes for thousands of dogs, who have been abused, abandoned, or just forgotten. To show these dogs are more then animals, Mini and the SPCA set up a training to let dogs drive..
Fake or Real?
MINI: Driving Dog15
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Awards won (add award)
Cannes Lions - 2013 - Gold - Direct
Cannes Lions - 2013 - Silver - Direct
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Details
- Date: 13 December 2012
- Awards: 4
- Industry: Automotive
- Media type: Fake or Real, Online content
Credits(add credits)
- Agency: FCB, Auckland
- Country: New Zealand
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