Basics 029, the menswear brand was launching their own brand of fashion briefs. And for this, they wanted to create a stand out packaging that was different from the mundane packs that innerwear usually come in, and one that broke the usual pattern in the

This invitation was given to students and their parents. The objective was to create excitement around an event and get kids buzzing. So they created something out-of-the-ordinary, something that would engage the students and get them to transfer the buzz

Lee wanted to spread their eco-friendly image amongst its customers. Just using a recycled bag just doesn’t do the trick anymore, so they took it a step further. The ‘Never Wasted’ shopping bag can be reused in many different ways. You can turn the bag in