Hot Wheels is a manufacturer of tiny toy cars. In Mexico they made real cars look really tiny by placing an enormous face of a child on bridge for pedestrians. The child is looking at the cars like they are toys.
Hot Wheels: Face of a child on a bridge18
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Credits(add credits)
- Agency: Ogilvy & Mather, Mexico City
- Country: Mexico
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!