About a year ago, Bosse Elfgren asked Lidl on their Swedish Facebook page why he should drink German milk. Recently, he got his answer printed on all of the retailer’s milk cartons across the whole country.

Swedish diners were treated to a nine course Michelin inspired meal for a cut price of 495 kronor or $78 in a Stockholm restaurant. It was even more surprising when it was exposed as a publicity stunt for German budget supermarket chain Lidl.