The Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, Loducca published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.

In Brazil, tax refunds can be donated using the information on the receipt (simply called NF). But the non-profits need to manually type all the info on each receipt they receive onto the government's website. Making the process difficult. More than a ca

As part of the annual winter clothing drive , conducted by the Fundo Social de Solidariedade do Estado de São Paulo, in partnership with the BRMA, the project "The Empty Store" was created in a mall in the capital city of Brazil

Closed Captioning technology combined with Google Translate to provide subtitles for Brazilian TV in any language.

To launch the Peugeot 207 Quicksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it on the board.

A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.