Hamburg Philharmonic Orchestra: Acousticons13

Hong Kong only has giant record labels. But somewhere, the sound of independent music is hiding, waiting to emerge. Zoo Record, an alternative music store wanted to break the monopoly of mainstream music.

Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a music