Brazilian rapper Baco Exu do Blues' second album, "Bluesman," addresses racial inequality and oppression. To amplify its message, AKQA São Paulo produced an eight-minute cinematic short film integrating three album tracks. The narrative follows a young man through a surreal landscape, merging reality with imagination, and re-appropriating symbols of resistance and dominance. This film challenges viewers' preconceptions of race and human value, ultimately evoking feelings of joy and hope. The project sparked national debate on institutional racism and inspired a movement where individuals identify as 'Bluesman' in solidarity with Baco's message. The film garnered over 20 million YouTube views and led to a 495% increase in Baco's monthly Spotify listeners.