On May 5, 2018, Childish Gambino released "This Is America," a music video directed by Hiro Murai. The video juxtaposes lively dance sequences with stark depictions of violence, symbolizing the complexities of African American experiences. Choreographed by Sherrie Silver, Gambino and his ensemble perform dances like the South African Gwara Gwara, contrasting with chaotic backgrounds. The video addresses topics such as gun violence, systemic racism, and media distraction, sparking extensive discussions and analyses. It has garnered over 900 million views as of April 2024 and won multiple awards, including the Grammy for Best Music Video. Additionally, it was awarded the Grand Prix in the Entertainment for Music category at the 2019 Cannes Lions International Festival of Creativity, recognizing its profound cultural impact and artistic excellence.