To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli.
Lexus: Trace your road14
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Details
- Date: 11 September 2013
- Industry: Automotive
- Media type: Online content, Technology
Credits(add credits)
- Agency: Saatchi & Saatchi, Milan
- Country:
Italy
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