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Cool commercial for Lexus, featuring Jude Law. Filmed in point of view.

a set of ambitious projects that explore the complexity and beauty of motion through film, photography and technology.

To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli.

Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.

Can a smarter dummy help make a safer vehicle? See how Lexus is engineering amazing with digital crash test models that give engineers a better understanding of the human body. Click ‘read more’ to view the making of.