“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.
MINI: Become a man-ual12
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Details
- Date: 24 October 2011
- Industry: Automotive
- Media type: Online content
Credits(add credits)
- Agency: BSSP, Sausalito
- Country: USA
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