Samsung: Galaxy 1111

To demonstrate the strengths of the Samsung B2100 mobile phone, Samsung made the Shakedown campaign. In a live online experiment people were invited to call these phones and so pushing them on to a concrete floor and into a water tank. When a visitor’s ca

To prove the water resistance of the Galaxy S5, Samsung is challenging unsuspecting Swiss to dive into Lake Zurich and take an underwater selfie. Once they've shown their courage and faced the challenge they could keep the phone.