To shed light on the lives of refugees, UNHCR, Cheil Worldwide and the Seoul Museum of Art have joined hands to hold a 3D refugee figurine exhibition in Seoul. Titled "Invisible People," the exhibition is aimed at making refugees in and outside South Kore

Leading up to the world cup, Samsung has released a soccer themed film as well. With an impressive 23 million views in just a couple of days, this movie is one of the most viral soccer ads released this year. It shows international soccer stars united as

S Oil did a great stunt by setting up a bright yellow balloon in each parking space. The balloon falls when a car parks in the space, and rises again when the car leaves. Drivers could see the colourful balloons from far away and spot empty spaces. Quick

Samsung’s Bridge of Life involved the transformation of the Mapo Bridge across the Han River to discourage suicide attempts.

In order to make people that are located far away from an E-Mart store, did their shopping at one of their shops, E-mart created a “flying” store that flew to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, went to ev

E-Mart, Korea’s No.1 retail brand, is branching out its mobile business. They came up with an idea for customers to experience E-Mart’s new mobile technology, “E-Mart Sale Navigation”. The concept is to let customers know the locat

Emart is a populair supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all. That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because

What could be better then breastfeeding for a baby? That’s right, being breastfed but with an Oreo cookie in hand. Funny print ad from Cheil in Seoul.