Samsung’s Bridge of Life involved the transformation of the Mapo Bridge across the Han River to discourage suicide attempts.
Samsung: Bridge of Life2
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Awards won (add award)
Cannes Lions - 2013 - Bronze - Design
Cannes Lions - 2013 - Bronze - Direct
LIA Awards - 2013 - Gold - Non-Traditional
LIA Awards - 2013 - Gold - Non-Traditional
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Details
- Date: 19 June 2013
- Awards: 6
- Industry: Consumer Electronics
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Cheil, Seoul
- Country: South Korea
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