SAS: Arrival Hall25

This online Facebook campaign was created for Scandinavian Airlines. Users had to change their profile picture to one of the destinations they want to go to. A matching image had to be uploaded to their wall. The most creative images would win the trips.

Couple Up to Buckle Up, thats the slogan from Sas, a Scandinavian airline. The airline knew want their members to enjoy rather than stack air miles. They knew that couples usually book a trip when they take time to sit down together. Therefore they made t