This online Facebook campaign was created for Scandinavian Airlines. Users had to change their profile picture to one of the destinations they want to go to. A matching image had to be uploaded to their wall. The most creative images would win the trips. Unfortunately the capaign was against the Facebook advertising policy.
SAS: Up for Grabs20
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- Date: 15 April 2011
- Industry: Transport
- Media type: Social Media
- Agency: Crispin Porter + Bogusky Europe, Göteborg
- Country: Sweden
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