Smirnoff: Mindtunes7

To launch the new formula of the flavors of Smirnoff Caipiroska, the brand created bottles with a diagonal perforation and with the texture of the fruits (lemon, passion fruit and berries. When opening the bottles, consumers could feel the unique experien

This summer Smirnoff offers a tropical taste with coconut. To promote this new flavor, they transformed a busstop in to and Polynesian hut, designed by agency TraffikGroup.