Volvo and Grey (London) partnered up to handle a well know problem in the UK, the security of cyclists in the streets of London. Almost every cyclist gets caught into an (minor) accident, every day. So they came up with a brilliant solution, the "Life Paint". A paint that is sprayed on helmets, the bike itself, or clothes, which lights up when a car put its headlight on the cyclist. That way cyclist are more visible on the streets at night.