Volvo and Grey (London) partnered up to handle a well know problem in the UK, the security of cyclists in the streets of London. Almost every cyclist gets caught into an (minor) accident, every day. So they came up with a brilliant solution, the "Life Paint". A paint that is sprayed on helmets, the bike itself, or clothes, which lights up when a car put its headlight on the cyclist. That way cyclist are more visible on the streets at night.
Volvo: Life Paint13
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!