To demonstrate the power of outdoor advertising, JCDecaux featured Marina Prieto, an unknown grandmother from Galicia, across unbooked media sites in Madrid's subway. The campaign, orchestrated by DAVID Madrid, highlighted how even the most unassuming individuals can gain significant attention through effective advertising.
JCDecaux: Meet Marina Prieto3
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Details
- Date: 29 February 2024
- Industry: Agency self-promo
- Media type: Outdoor
Credits(add credits)
- Agency: David, Madrid
- Country:
Spain
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