This specific Total station was not doing business as good as it could, because of its location. Though in a busy urban area, it is a little off the main street and not many people know its whereabouts. To overcome this problem, rather than using conventional outdoor, we decided to create our own media to make sure that in a short period of time, drivers who use the nearby main road are informed about its location.


Drivers in Turkey, are not very loyal to a single fuel station. So in case of need, they will drive to the nearest one. People who are driving to and from work everyday, use a main arterial road nearby. They are not well aware that there is a Total station in the neighborhood, and even if they do, they are not very clear about its location. Had the agency used the conventional billboard, people would not notice or remember after the campaign.

So they made a deal with 30 shop owners who dwelled in the same region...