Gisele Bündchen shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream real-time comments from social media.

With its madden Giferator, EA Sports Delivers Game-Specific Ads and trash talk in real time.

French supermarket chain Intermarchè went further in method with the launch new line of freshly squeezed orange juices that are branded using the precise time at which they were squeezed.

As part of its World Gallery campaign, Apple has started erecting billboards and posters around the world featuring photos shot on the iPhone 6.

Subscription forms normally are boring but Canal+ changed theirs and made it interactive with two well-known characters from Canal+

About a year ago, Bosse Elfgren asked Lidl on their Swedish Facebook page why he should drink German milk. Recently, he got his answer printed on all of the retailer’s milk cartons across the whole country.

On February 1st, during the Super Bowl, you’re going to see a lot of car commercials. But you won't see one from Volvo. Instead, they want you to be a part of The Greatest Interception Ever.

The print and OOH awareness campaign is for anti female genital mutilation charity, 28 Too Many. It is not only happening in Africa and the Middle East, that it’s an issue people in Europe need to know about too.