To make a billboard come to life, Nike installed a robotic mannequin in the apartment next door to the billboard. She went up and down for a month, doing over a million reps.

Moviestar and former governor Arnold Schwarzenegger tricket people in Hollywood. He went undercover, in the Madame Tussauds museum. People didn't know what to do when they found out he was real. This was a charity project for 'After School Stars', a non

The gaming startup BytroLabs was looking for new international investors. They looked for a surprising way to approach and engage relevant contacts. Serviceplan Munich, demonstrated BytroLabs’ game developing and business skills at the same time: With the

Volvo’s new XC60 was released with 60 new car feature innovations. The target audience for the vehicle were young professionals and families who were very active online, particularly on YouTube. Instead of one standard pre-roll ad, Grey Canada set out

Glorix, a household brand, wanted to launch a mosquito repellent line. To promote it, BBDO Russia Group came up with not a simple idea, but rather a mission: Glorix repellent protects your blood so you could donate it to other people. With such a non-stan

At PlusOne in Amsterdam you could say they’re pretty crazy about football and having a few beers. So when they were offered the opportunity to create a film for Heineken about the UEFA Champions League they jumped at the chance.

For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece.

The first vehicle to bear the Dodge name wasn’t a car; it was a bicycle. Made by two young brothers with a competitive spirit strong enough to last over 100 years.