Alzheimer The Netherlands: Chocolate23

Every end of the year Google looks back on the year with their Zeitgeist: Year In Review video. This year the Dutch Alzheimer’s Foundation created their own version of Zeitgeist 2014 that shows the effects of Alzheimer’s disease.

The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s