Colle+McVoy went through a lot of efford for this campaign. Mega Monopoly scratch is a new scratch ticket from the Minnesota State Lottery. To promote this they created a tv spot, several magazine ads, and some cool outdoor/ambient stuff. You just have to check it out for yourself! Click continue to see the entire campaign.
To see the official Tv spot for this campaign you should visit ‘this blog’, you can find the video at the bottom of the page. Too bad it’s not available on youtube.