Plan: The erasable billboard14

ASSS is a health organization in Canada. To raise intrest in pursuing a career in public health they’ve made, together with their agency Ig2 this interactive abri-bus billboard. When people would enter the bus-stop, they would hear a constant no

Well apparently seat belts don’t only save people’s lives in a car. This giant billboard started to tilt over but was held back with a giant seatbelt. What a fun and simple way to convey the message.