Volkswagen Golf GTI + Underworld have collaborated on a project that synchronises driving and music in real time. Play the road generates music via a phone app that’s connected to the GTI’s onboard computer, reading the driver’s location and movements to compose music live.
Volkswagen: Play The Road8
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- Date: 5 December 2013
- Industry: Automotive
- Media type: Online content, Technology
- Agency: Tribal DDB, London
- Country: United Kingdom
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