Tribal DDB

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Volkswagen: Play The Road

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Online content, Technology

Volkswagen Golf GTI + Underworld have collaborated on a project that synchronises driving and music in real time. Play the road generates music via a phone app that’s connected to the GTI’s onboard computer, reading the driver’s location

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Name: Tribal DDB
Country: United Kingdom
City: London
Industry: Creative agency
Website: tribalworldwide.com
Agency Ranking: 1243 (-2)
Loves: 8

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