One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.
Coca-Cola: Share31
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Details
- Date: 21 June 2012
- Industry: Non-Alcoholic Drinks
- Media type: Print
Credits(add credits)
- Agency: Ogilvy & Mather, Shanghai
- Country: China
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