Keep it simple has always been a golden rule in advertising. With this print ad for Coca-Cola they are spot on. In line with the ‘open happiness’ campaign they didn’t have to search far to find inspiration. There is even happiness to be found in the Coca-Cola logo.
Coca-Cola: Smiley33
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Details
- Date: 28 May 2012
- Industry: Non-Alcoholic Drinks
- Media type: Print
Credits(add credits)
- Agency: McCann, Berlin
- Country: Germany
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