Forest & Bird New Zealand wanted people to discover for themselves how opening up their wallets can make a huge difference – it can help put an endangered bird back in its natural environment. With this thought in mind, they ran a series that used three different dollar denominations, once added to the print campaign they changed the setting completely.
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- Date: 25 November 2014
- Industry: Non-profit
- Media type: Print
- Agency: Ogilvy & Mather, Auckland
- Country: New Zealand
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