RASA (The Paper Recycling Association of South Africa) is an organization that is promoting a culture of recycling in South Africa. They offer recycling services to companies and promotes the concept of reuse, deduce, recycle and recover via education and awareness campaigns.

The tagline that goes along with this print campaign is: 1 tree produces 8500 sheets of paper. 8500 sheets of paper don’t produce oxygen, shade, home or food. All the more reason to use paper wisely and recycle.”