WWF used a a gaint paint can as the mouth of a river. One placed in the countryside and the other one in Tokyo. The slogan that goes with the prints is: “A single tin of paint can pollute millions of litres of water.” This is a 2007 winner at Cannes Lions by the way.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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