As part of Earth Hour 2011, an awaresness campaign was created by Publicis Tel Aviv in Israel. They launched world’s first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause the site went dark.
Earth Hour: Web Cycle15
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Details
- Date: 17 May 2011
- Industry: Non-profit
- Media type: Social Media
Credits(add credits)
- Agency: Publicis, Tel Aviv
- Country: Israel
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