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As part of Earth Hour 2011, an awaresness campaign was created by Publicis Tel Aviv in Israel. They launched world’s first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause the site w

Yesterday, 26th of March, Earth Hour took place. WWF’s official 60-second spot to make people aware of the fact that we are consuming way too much electricity, is amazing.

Leo Burnett demonstrates the more direct consequences of not joining the rest of the world in turning out the lights during Earth Hour, March 26.

Every year WWF is organising Earth hour, during Earth hour everyone in the world should turn off the lights during one hour. These candles were specially designed for Earth hour, when you pull the candle out of the box it looks like the lights were turned