Heineken decided to take music to the world’s biggest stage, Twitter. They created the first festival of sung tweets in history, "Tweet Cover Fest ". A festival in which users could take part by sending a dedicatory to a friend in the form of a tweet; these 140 characters were turned into six second songs, which were then returned to the author and the person that the tweet was dedicated to in real time through a Vine video.
Heineken: Tweet Cover Fest12
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