Drugs Set Your Timeline is the first campaign to use Facebook’s new timeline as a medium. Launched by the Israel Anti-Drug Authority, the campaign communicates the hazards of drug abuse in an innovative way. We already mentioned the campaign in a previous post but now you can watch the complete campaign.
Israel Anti-Drug Authority: Timeline32
Israel Anti-Drug Authority: Drugs Set Your Timeline
French Animal Welfare: Survivor
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 29 March 2012
- Industry: Non-profit
- Media type: Social Media
- Agency: McCann, Tel Aviv
- Country: Israel
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