Not sure if this idea really works but the concept is pretty nice. When people close the annotation in this Youtube video they can reveal a hidden word. For people who don’t know what an annotation is, it’s the annoying ‘advertising’ message that pops up when you are watching Youtube films. If you are pretty fast you can see the intended effect.
Save The Children: Close the annotation22
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 17 May 2011
- Industry: Non-profit
- Media type: Social Media
Credits(add credits)
Your associate criminals who worked on this campaign haven’t received any recognition yet. Spread the love and help us help them by adding credits here.
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!