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Two years after the first award-winning commercial, PSA has launched a brutal sequel

One and a half million children will reach the age of 11 unable to 'read well' meaning kids' reading inequality is the 2nd-worst in EU. This campaign sets out to raise awareness for the consequences of illiteracy.

In this tragic second-a-day video, a young girl's life gets turned upside-down over a period of a year. Just imagine, if what has happened in Syria, were to happen in London. This spot really depicts what war does to children. Ending with the tagline: Jus

A brilliant set of print ads for Save the Children. Apparently 70% of abused children turn into abusive adults themselves. This is illustrated in a very strong way in the three circles below. This is most definitely award winning material.

Not sure if this idea really works but the concept is pretty nice. When people close the annotation in this Youtube video they can reveal a hidden word. For people who don’t know what an annotation is, it’s the annoying ‘advertising’ message that pops up

This is just genious, it’s really simple but effective! More of this please… “We can’t let this happen even one more month. Child labour is more than a problem. It’s an epidemic affecting 13 million children in India under 14 years old.